Neo Asien has released a new market research report titled “France Perfume Market: New Start since 2023 (2024–2026)”, providing an in-depth analysis of the structure, key players, and growth outlook of one of the world’s most influential fragrance markets.
The report examines the recovery and transformation of the French perfume market following recent economic disruptions, highlighting market size, distribution channels, consumer trends, and regional characteristics. According to the France perfume market analysis, the French perfume market reached an estimated value of approximately €3.5 billion in 2023 and is expected to grow at a compound annual rate of 2–3% through 2028, driven by the continued dominance of luxury brands and rising demand for niche and personalized fragrances.
Special attention is given to the role of Paris as the global center of perfume creation and branding, as well as Southern France—particularly Grasse and Aix-en-Provence—as the core production and raw material hub of the industry. The report also reviews leading French perfume brands, including both global luxury houses and niche players such as Rose et Marius. This report of ragrance industry France and perfume market outlook 2024–2026 also assesses emerging challenges related to sustainability, changing consumer expectations, and competitive pressure for France perfume market.
This perfume market outlook 2024–2026 is intended to support companies, investors, and brand owners seeking to better understand the French perfume market and its implications for international expansion, brand positioning, and market entry strategies.
The full report is available as an attachment. For further insights on consumer goods, luxury, and fragrance markets in Europe and Asia, please contact Neo Asien.
Summary of this Report:
Perfume in France is more than just a product. It is a symbol of French elegance and sophistication. The art of selecting, wearing, and gifting perfume is deeply embedded in French culture, and Paris is at the heart of this tradition. The France approach to perfume—emphasizing craftsmanship, luxury, and artistry—has influenced perfumery worldwide. Many of the world’s most renowned perfumers have trained in Paris, and the city’s perfume industry continues to set standards for quality and creativity.
The French perfume market is one of the largest and most sophisticated globally, with a market size of approximately €3.5 billion in 2023. In 2023, the total sales volume was estimated at around 100 million units. Over the past five years, the French perfume market has seen a compound annual growth rate (CAGR) of around 2-3%. This growth is driven by the country’s deep-rooted fragrance culture, the strong presence of luxury brands, and increasing consumer demand for niche and personalized fragrances. In 2023 the market experienced a growth rate of approximately 2.5% in 2023, reflecting a recovery from the impact of the COVID-19 pandemic.
The year 2023 began under challenging economic conditions for the perfume industry in France. The Retail activity was impacted by the economic situation: inflation, purchasing power issues, geopolitical conflicts, and energy costs. Specifically, rising raw material prices, supply chain delays, the Ukrainian crisis, purchasing power challenges, energy costs, and continued high inflation in 2023 hindered the desired growth.
The market is segmented into premium and mass-market perfumes. The premium segment dominates, accounting for around 65-70% of the total market revenue.
Distribution channels includes online channels and offline retail channels. Perfume is one of the few products that the consumer can not reply on the online shipping on e-commerce platform, especially for the hundreds of thousands salon perfume brands. The consumers will always small the perfumes first and then make the purchase decisions.
Online channels of perfumes are increasingly significant, accounting for around 15-20% of sales, reflecting the shift in consumer purchasing behavior. Physical offline perfumeries such as department stores, boutiques, and specialized perfume shops still play a crucial role, contributing to 70-75% of sales.
Drivers of the perfume market in France are diversified and fast-changing.
- Luxury Brands: France is home to some of the world’s most prestigious perfume brands like Chanel, Dior, Hermès, Guerlain, Rose et Marius, which continue to drive sales.
- Consumer Trends: There is a growing trend towards niche and personalized fragrances, such as Jean Paul Gaultier, Ted Lapidus, reflecting a shift in consumer preferences.
- Tourism: The influx of tourists also boosts the sales of perfumes, particularly in major cities like Paris, Marseille and Nisse.
When we try to draw a forecast (2024-2028) of perfume market in France, we would like to consider a annual CAGR of 2-3% from 2024-2028. The French perfume market is expected to continue its upward trajectory, with a forecasted CAGR of 2-3% during 2024 – 2028. By 2028, the market size is projected to reach approximately €4 billion.
Taking the France luxury perfume retail group the Bogart Group as example, it sales in 2023 increased 0.41% (291.2 millions of euros in 2022 and 292.4 millions of euros in 2023). The Bogart Group has two business sections, Fragrances&Cosmetics and Beauty Retails. The Beauty Retails contribute 90% of the group income.
The “Beauty Retail” activity is conducted through our proprietary distribution network in 7 countries, including a network of 47 selective perfumeries under the April brand in France, a network of 87 selective perfumeries under the HC Parfümerie and Gottmann brands in Germany, a network of 43 selective perfumeries under the April brand in Israel, network of 71 selective perfumeries under the April brand and 104 drugstores under the Di brand in Belgium, 17 selective perfumeries under the April brand in Luxembourg, 5 selective perfumeries under the April brand in Dubai, 69 selective perfumeries in Slovakia.
The “Fragrances / Cosmetics” revenue corresponds to the sales of our own brands across all channels. Such channels include Bogart own channels and also the external channels for these brands. The revenue generated by its own brands in our network was €29.6 million in 2023 compared to €27.9 million in 2022.